Google improves its algorithm

Google has launched a new offensive against sites "on demand" or "farm content" generated to meet the interests of users but also sometimes the only advertising, announcing that its search engine sites retrograde "poor quality
".
"We launched a sizeable improvement of the algorithm in our rankings - a change that affects 11.8% of research," said Thursday Google engineers, Amith Singhal and Matt Cutts, the official blog of the group.





"This update aims to demote poor quality sites - sites that bring little value to Internet users who copy content from other sites, or simply are not very useful," they added.
"At the same time, it will provide a better ranking for quality sites, those with original content and information such as research, detailed studies, thoughtful analysis."





This offensive responds to criticism from users who detected a deterioration in the quality of search results on Google, and extends an initiative last month.
The California group had announced a first change in its calculations to purge its search engine websites more or less containers, called "webspam.
He had also announced its intention to identify the "content farms", a derogatory term that has not used this week for copying sites scattered information answering specific questions and, according to critics, does
have the sole reason to exist than to attract advertising.



Google did not specify which sites were targeted.





At the New York Stock Exchange, the action of Demand Media Group, a company that claims to be treated "content farm", lost juqu'à 4% before recovering and finishing up 1.59
% (at 22.96 dollars), after assuring not to be concerned.
"It is impossible to speculate on what impact the changes," assured the blog of Demand Media a leading member of the company, Larry Fitzgibbon.
"But for the moment we have not seen a big impact."





The operation of Demand Media, as some subsidiaries of Yahoo and AOL internet, based on the use of armed freelancers asked to produce pages on topics sought by Internet users, but little presence on the web and
strong advertising potential: the return on advertising investment that determines the topics for writing or videos are published.
Eventually Google, whose initiative was broadly welcomed by the media, takes the risk of arbiter of quality.





"People do not like that Google has so much power and control over Internet," says Greg Sterling, an official site SearchEngineLand, told AFP.
"The contributors (the sites 'content farms') have the impression of being devalued."
WebmasterWorld on the site, many webmasters have complained of a sudden drop in traffic, as the user "rowtc2.
"For over four years that I manage a site, many hours of work, I add content and value, I get links ... and now ... a 29% drop in traffic
(...) it is rather disheartening! "he writes.





"Google is in a difficult situation", says Mr. Sterling.
"Its success has spawned an economy with freelancers who produce items designed to generate publicity and do well in the search result.
At the same time, "Google has been criticized from all sides because he has too much spam, and realizes that if he does not resolve this problem, its existence is threatened."